Bucks County Free Library unveils new visual identity

Brand revisualization reflects BCFL’s commitment to evolution, growth and innovation

Bucks County Free Library announced that it’s unveiling a new visual identity. The brand revisualization includes new logos, an engaging color palette, and a new visual system that will grow alongside the library and the community it serves.

The new identity expresses a sense of excitement and energy and reflects BCFL’s commitment to evolution, growth and innovation. From updating its collections to meet the interests of the community, to adding maker spaces to bring creative-minded people together, to innovating children’s programming to ensure that learning is always fun, BCFL continues to evolve and expand the boundaries of what a library can do and be.

BCFL’s new identity has roots in its past and acknowledges the nostalgia that many feel for the blue and green color palette that has helped users identify the library for many years. The expanded color palette includes blue and green, as well as new colors chosen to evoke a greater sense of nostalgia. No matter the ages, backgrounds or experiences of the diverse Bucks County community, everyone has a sentimental memory about the library. Whether they visited a BCFL branch as a child, took their children to a storytime, or attended a program, the library is a place of happy moments and memories for Bucks County residents.

One of the most important aspects of the new identity is that it will help unify the seven branches, located in Bensalem, Doylestown, Langhorne, Levittown, Perkasie and Quakertown, as belonging to one library system, and will ensure that users have a consistent experience at each branch.

While BCFL revealed its new visual identity on Monday, Feb. 3, it will be some time before all aspects of the revisualization are complete. To learn more, visit buckslib.org