Gov. Tom Wolf recently announced that the Pennsylvania Liquor Control Board approved grants totaling $1,788,924 for 21 projects to increase the production of Pennsylvania-made malt and brewed beverages and enhance the Pennsylvania beer industry through promotion, marketing and research-based programs and projects, and to enhance the Pennsylvania wine industry and increase production of Pennsylvania-made wine.
Visit Bucks County is receiving $75,000 for the enhanced marketing of the Bucks County Ale Trail. VBC — Bucks County’s officially-designated tourism marketing agency — will use grant funding for new and enhanced marketing for the 26 breweries on the Bucks County Ale Trail in 2023. New content and increased advertising, including static and digital billboards and digital promotions, will drive traffic and increase sales by offering new and additional reasons to visit Bucks County breweries.
“Since 2017, we have awarded more than $12 million to projects that support Pennsylvania’s growing wine and beer industries as they explore research, improve products and raise awareness,” said Wolf. “This is an investment that helps growers meet increasingly complex challenges, provides higher-quality and better-tasting products, and connects consumers with Pennsylvania wines and craft beverages that are among the finest in the nation.”
Act 39 of 2016 created the Pennsylvania Malt and Brewed Beverages Industry Promotion Board within the department of Agriculture and authorized by the PLCB to approve up to $1 million annually for development and marketing of the Pennsylvania beer industry. The Pennsylvania Fiscal Code also allows for unallocated beer grant funds to be made available in subsequent years.
The recipients were recommended to the PLCB by the Pennsylvania Malt and Brewed Beverages Industry Promotion Board and subsequently approved by the PLCB.