At the site of Levittown’s first grocery store, Falls Township officials, along with Bucks County Commissioner Bob Harvie, recently joined the owners of Extreme Fitness Beast Factory Gym in a celebratory ribbon cutting ceremony.
The new 12,000-square-foot fitness facility is twice the size of the last location, which was situated in a warehouse in the Fallsington section of Falls Township. The new, brighter, more spacious center at 8724 New Falls Road will be the fifth and final location for the gym, according to husband and wife owners Martin McLoughlin and Linda Stout.
After seeing a boost in business via virtual classes during the pandemic, the couple decided to invest their life savings in the new space.
“Let’s go all in,” said McLoughlin.
Falls officials are thrilled that the gym owners, who regularly give back to the community and Falls Township Police Department through annual fundraising 5K races, were able to find a new site in the township.
“We are proud to support Marty and Linda on this new venture,” said Falls Township supervisors chairman Jeff Dence. “Small businesses like theirs are the fabric of our community. We wish them many years of continued success.”
Falls supervisors, along with township manager Matthew Takita and Falls Township police chief Nelson Whitney, attended the recent grand opening and ribbon cutting ceremony.
McLoughlin’s first gym was a converted 18×30 space on the second floor of his Levittown home. Three other gradually larger workout spaces followed, and with them, his band of workout enthusiasts continued to amass. Each new site resulted from the group outgrowing its previous space.
Several months of construction, painting and re-outfitting the former grocery store was necessary to transition into the Extreme Fitness Beast Factory Gym.
McLoughlin said the goal was to create “the look of a gym that no one had ever seen.” The black walls, soft LED lights and colorful equipment throughout makes the space pop. Black turf divides the group training area from the personal training side, an integral component that was missing from his last facility.
The new space is a dream come true for McLoughlin, who, since leaving L.A. Fitness as head personal trainer in 1999, has always set out to create an “anti-gym.”
He worked with Promaxima, a built-to-order fitness equipment manufacturer, to design a layout for the roughly two dozen individual workout spaces, each with its own bench, weights, stability ball and more. Post-COVID, McLoughlin recognized the importance of each of his group class participants having his or her own defined workout equipment in their own space.
“They can do every single thing from their own rack,” he said. “We don’t want people to feel like they don’t have access to equipment.”
Members access the building through a cloud-based digital access entrance system. Guests receive one-time access via text message. The goal, said McLoughlin, “is to make everyone feel like they’re in a private gym.”
McLoughlin also installed state-of-the-art speakers and wireless mics, which can easily be controlled through his cell phone, simplifying nuances like music versus microphone volume for live streaming classes.
For the most part, members participate in either group fitness classes or work with one of six personal trainers. Soon, Extreme Fitness will offer an add-on of an open gym membership, which would allow member use of the equipment anytime the gym is open, except when group sessions are held. All members have access to a private Facebook page with online workouts, as well as a healthy cooking page.
Visit extremefitnesspa.com for more information on Extreme Fitness Beast Factory Gym.
