Bucks County business owners and entrepreneurs unsure of how to navigate the digital landscape can get a free overview as part of SCORE Bucks County’s Feb. 23 webinar “Getting Started in Digital Marketing.”
SCORE mentor Don Goeltz will lead the webinar. The session will help define and develop the basic elements of digital marketing and help attendees prioritize the next steps in creating a digital marketing plan.
Attendees will learn:
– The relationship between digital marketing and traditional marketing
– The importance of your website as “home base” for traffic and conversion
– The use of search, email and social media to drive traffic to the website
– The different types of conversion
Goeltz is an associate professor at Holy Family University in the School of Business. He teaches strategic management, marketing, entrepreneurship and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County.
SCORE’s “Getting Started in Digital Marketing” webinar is set for Feb. 23, at 11:30 a.m. For more information or to register, click here.