California is the golden prize of U.S. online gambling markets. As we speak, it seems to be inching closer to legalizing online casinos. With an economy comparable to a global superpower and a population of nearly 40 million, the stakes are massive.
Key industry players are already positioning themselves for what could be a whirlwind entry into this untapped market.
Today, two gambling experts, Peter and John, present their cases for which platforms they believe will be the first legal and regulated California online casinos. Let’s dig into this heated debate, where we back opinions with hard data and facts.
Peter’s Pick: BetMGM Might Lead the Way
BetMGM has consistently scored high marks for both its market leadership and operational strategy, making it the ultimate betting powerhouse.
With an estimated market share of over 20% in iGaming alone and operations in over two dozen markets across North America, BetMGM is arguably the most prepared operator to tackle California’s complexities.
Why BetMGM Could Arrive First
- Dominant Market Position: BetMGM boasts a combined 13% market share in online sports betting and iGaming across the U.S. and Ontario. In addition, it controls 22% of the gross gaming revenue (GGR) in iGaming.
- Robust Revenue Streams: Net casino revenue rose to $1 billion in the first half of 2024, a 6% increase compared to last year.
- Wide Network: Already operating in over two dozen North American markets. BetMGM has already proven its scalability and expertise.
BetMGM’s strategic partnerships could also give it a head start. For example, it’s the official odds provider for the Associated Press and has an exclusive ambassador agreement with Brian Christopher Slots. “These partnerships bolster its brand reputation among both casual and serious players,” Peter adds.
BetMGM is among the best-known brands out there, including for its amazing land-based casino venues.
Key Takeaway from Peter: BetMGM has a track record, financial strength, and most importantly, an established credibility position. It is the most prepared operator to lead California’s online casino market once regulations are in place.
John’s Pick: The Case for DraftKings Casino
DraftKings Casino, known for its cutting-edge technology and seamless ecosystem, is John’s favorite to be the first legal option in California. “Its ability to scale and adapt to new markets, coupled with a massive user base – I think that gives DraftKings a big advantage,” John explains.
What DraftKings Brings to the Table
- Massive User Base: DraftKings currently serves around 5 million monthly users, marking an impressive 25% year-over-year growth. This built-in audience of sports bettors and daily fantasy players can be easily converted to casino gamers.
- Integrated Ecosystem: DraftKings allows users to effortlessly switch between sports betting, daily fantasy, and casino games on one unified platform, a major plus for the tech-savvy folks in California.
Unlike BetMGM, which focuses on live casino games, DraftKings shines with variety. It hosts over 1,500 games, including exclusive titles and premium partnerships with developers like NetEnt.
DraftKings has also been proactive about partnerships. Collaborations with NASCAR and Foxwoods show its capability to launch creative campaigns that enhance local connections. “Their NASCAR partnership is particularly intriguing because California is a major hub for motorsports enthusiasts,” John points out.
It has a strong presence in five states (Michigan, New Jersey, Pennsylvania, West Virginia, and Connecticut) and offers a proven roadmap for rolling out operations elsewhere.
Key Takeaway from John: DraftKings’ tech-first strategy, loyal user base, and promotional capabilities make it a strong contender to launch swiftly and successfully.
Middle Ground – FanDuel Casino Is Another Strong Contender
Both Peter and John agree that FanDuel Casino is far from a distant third in this race. “[FanDuel] excels at finding the middle ground between BetMGM’s reliability and DraftKings’ innovation,” says Peter.
FanDuel Casino is far from a distant third in this race. It excels at finding the middle ground between BetMGM’s reliability and DraftKings’ innovation.
Why FanDuel Casino Could Enter California First
- Proven Track Record: FanDuel is already thriving in other major markets. It knows how to make a big-scene launch. And there is no bigger scene than Cali.
- Focus on Regulation: The brand has avoided controversies and maintained a clean reputation for compliance and responsible gambling advocacy.
Challenges Ahead for Online Casinos in California
While all three contenders have strong arguments in their favor, none are exempt from California’s regulatory and market challenges.
Key Hurdles Same for Everyone:
- Tribal Gaming Resistance: California’s tribal gaming operators currently dominate brick-and-mortar casinos. They are likely to resist online competition or demand significant revenue-sharing agreements.
- Public Perception Issues: Opponents of online gambling often highlight risks such as addiction, fraud, and underage gambling. This could lead to regulatory delays.
- Convoluted Political Landscape: California’s intricate legislative process complicates the path to legalization, requiring months – or even years – of lobbying and negotiation.
So, Which Site Is Most Likely to Enter California’s Online Casino Market?
The race for California is on, and the three top contenders – BetMGM, DraftKings Casino, and FanDuel Casino – each present compelling cases.
BetMGM is a financially powerful operator with proven success in iGaming and a knack for innovation. DraftKings Casino is tech-forward and user-centric, and FanDuel is balanced and strategic – already a trusted market leader in regulated states.
“Whoever enters California first will set the tone for digital gambling in the U.S.,” concludes Peter. John adds, “Californians won’t just see an online casino – they’ll feel the presence of brands ready to deliver unparalleled experiences.”
What’s clear is that California’s eventual legalization of online casinos will herald a shift for the industry. For players, it’s only a matter of waiting to see who claims the crown first.
