HomeBensalem TimesMarch is ALICE Awareness Month

March is ALICE Awareness Month

Asset Limited, Income Constrained, Employed represents 27 percent of Bucks County individuals and families

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The County of Bucks, United Way of Bucks County and Penn Community Bank recently united to designate March as ALICE Awareness Month. ALICE, an acronym that stands for Asset Limited, Income Constrained, Employed, represents the 27 percent of Bucks County individuals and families who earn above the federal poverty level but still struggle to make ends meet.

“The ALICE population represents hardworking families who are employed yet struggling financially. This proclamation is an important step in raising awareness of ALICE’s challenges and reduce the stigma around financial insecurity,” said Jeane M. Vidoni, president and CEO of Penn Community Bank. “As a true community bank, we are committed to supporting ALICE through affordable banking, financial education and empowering partnerships, including with the United Way and the County of Bucks. Local banks play a vital role in serving the often-overlooked ALICE population. By working together, we can build a more equitable community where everyone has the opportunity to thrive.”

“We are thrilled to be shining a spotlight on the challenges faced by ALICE households,” said Marissa Christie, president and CEO of United Way of Bucks County. “At United Way, our programs are designed to help ALICE and to ensure that they can remain stably employed. Now we have the opportunity to educate community members about how they can help, too.”

Throughout the month of March, United Way of Bucks County is releasing a series of video testimonials featuring local ALICE families, including Rachel, a medical receptionist and single mom who participated in the LIFT United program, a collaboration among Penn Community Bank, the United Way of Bucks County, the County of Bucks and Credit Counseling Center. After receiving financial coaching, Rachel qualified for help with a down payment and a used car loan backed by United Way. “Because of United Way, I have stability in my life,” she said.

For more information about ALICE Awareness Month events and initiatives, visit uwbucks.org/ALICEmonth

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