Trinity Health Mid-Atlantic, under which St. Mary Medical Center operates, announced that it received a bronze level Healthcare Advertising Award for outstanding work in the category of Professional Recruitment Program. The winning entry, titled “It’s Different Here,” was executed in partnership with Mangos, a branding and advertising agency located in Philadelphia.
“It’s a thrill and an honor to receive a Healthcare Advertising Award for our ‘It’s Different Here’ campaign, which we were so excited to put into market,” said Mary Wascavage, regional director of marketing and communications at Trinity Health Mid-Atlantic. “This prestigious award is a well-earned recognition for the incredibly talented and hardworking marketing team here at Trinity Health Mid-Atlantic.”
The 40th annual Healthcare Advertising Awards recognized healthcare organizations for outstanding creativity and overall excellence in advertising. This year, over 4,300 entries were received, making the awards the largest and most well-recognized healthcare advertising awards competition.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 530 entries, silver awards to 352 entries and bronze awards to 238 entries.
