In a continued effort to keep the local business community informed, SCORE Bucks County is offering three free webinars this month.
The first, “How to Improve Your Firm’s Profitability,” takes place Aug. 10, from 11 a.m. to 12:30 p.m. Led by SCORE Bucks County certified mentor Alberto Casadei, the webinar will outline strategies to improve profitability, with a focus on the optimization of existing business and operations. Casadei has vast experience in operations management, engineering, product development and business development.
Participants will get a better understanding of: key drivers for profitability; financial tracking and analysis to manage the business; and steps needed for continuous profitability improvements.
On Aug. 17, from 11:30 a.m. to 1 p.m., SCORE Bucks certified mentor Steve Wolfson will present “Are you ready to be an entrepreneur?” The session will cover how someone can know if they are ready for the daily responsibilities of business ownership.
Wolfson, who has decades of experience starting and managing multiple businesses, will cover the following steps needed for business success: become an expert in your field or niche; put in sweat equity; do homework to capture the right customers; learn from all resources available; and provide strong customer service.
On Aug. 31, from 11:30 a.m. to 1 p.m., Donna Botti, of Delos Inc., will present “How do Facebook and Google ads work?” Botti will outline how these advertising platforms work and the best way to plan a successful campaign.
She will discuss: the differences and similarities between Facebook and Google advertising; what is needed to get started; and the elements of a successful campaign.
For more information about the webinars and to register, visit buckscounty.score.org. All webinars are offered free of charge.
