The Pennsylvania Agricultural Business Development Center, funded through Gov. Tom Wolf’s PA Farm Bill, will offer ag business and aspiring ag entrepreneurs a series of free business planning and marketing workshops through a partnership with the Pennsylvania Small Business Development Centers during the virtual 2021 Pennsylvania Farm Show.
“Just as farmers are the heart of Pennsylvania, the heart of the Pennsylvania Farm Bill is the Ag Business Development Center and the critical services and funding the center provides the industry,” said Agriculture Secretary Russell Redding. “Throughout 2020, we saw innovation thrive in Pennsylvania agriculture as farmers and agribusinesses adapted to meeting changing markets and demands.
“This series is an effort to help the industry meet the challenges of the 21st century by growing opportunities and resources, removing barriers to entry, and cultivating future generations to maintain the sustainability of Pennsylvania’s leading industry. Because when farmers and agriculture succeed, so does our commonwealth.”
The free Business Planning and Marketing Workshops being offered during the virtual Pennsylvania Farm Show are a cooperative effort between the department’s Agricultural Business Development Center and the Pennsylvania Small Business Development Centers, and are designed to enhance the long-term viability of Pennsylvania farms. The virtual workshops will focus on providing support for sound business planning, efficient transitions of farm ownership, strategic expansion, diversification, and a building of team financial and technical expertise as a resource for Pennsylvania farmers.
The virtual series includes the following events:
– Jan. 11 – How to Launch a Successful Business: Outlining the key elements to consider in a new agribusiness, addressing the fundamentals
– Jan. 12 – The Essentials of Business Planning: Like a road map, a business plan helps you reach your goals; this is a practical discussion of what to consider for business growth and improvement
– Jan. 13 – Tips to Propel Your Business: Jumpstart your business with fresh ideas
– Jan. 14 – Launching Online Sales: As a result of the pandemic, the business climate has changed forever; online sales are essential for success
– Jan. 15 – Agritourism & Your Bottom Line: How to evaluate your business as a potential tourism opportunity; reviewing permitting, promotions and potential income streams
– Jan. 15 – Market & Competitive Research: Understanding your market and competition and diversifying to sustain your business
While the events are free, registration is required to attend these virtual events.
Visit farmshow.pa.gov for more information.
