Motorcyclists ‘Pink’ their rides to support St. Mary’s breast health initiative

The 8th annual Pink Your Ride for Motorcyclists Increasing Awareness took place Oct. 19

Motorcyclists lined the streets of Bucks County in pink on Saturday, Oct. 19 for the 8th annual Pink Your Ride for Motorcyclists Increasing Awareness. The event benefits St. Mary Medical Center’s Breast Center and its Breast Health Initiative program, which provides free mammogram screenings for community members without health insurance.

The event included contests for best bikes and best costumes, along with guest speakers from St. Mary, Brian’s Harley-Davidson Dealer and Bucks County PA Harley Owners Group (H.O.G.). Before the ride, a check from the proceeds was presented to St. Mary Medical Center for $14,500.

“The Pink Your Ride for MIA event and everyone that participated helps make a difference for breast cancer survivors and their families,” said Dr. Larry Brilliant, president of St. Mary. “We are truly blessed to share in this outpouring of support and simple human kindness from our community.”

Each year, the event is organized in conjunction with the Bucks County PA H.O.G. The Pink Your Ride for MIA was started when two sisters, Therese Bingert, former Bucks County H.O.G. Ladies of Harley Officer, and Jaclyn Bingert, Bucks County H.O.G. road captain, founded the event in 2012. The ride is in memory of their sister Mia Bingert Wiecenski, who passed away from breast cancer in 2007, and helps the motorcycling community spread breast cancer awareness.

The ride itself featured the decorated-in-pink bikes and riders, who were police escorted throughout Bucks County. The ride began at St. Mary and finished at the Brian’s Harley-Davidson dealership in Langhorne. Brian’s hosted after-ride festivities for participants.

For more information about the ride or to learn how you can donate to St. Mary’s Breast Health Initiative, visit or contact the center directly by calling 215-710-2090.