Giving ‘Mor’ back

StoneMor launches MorInvolved program to share the talent of 200+ employees with local nonprofits and charities

By Samantha Bambino

The Times

StoneMor may be a part of the “death-care” industry, but it’s about to bring some life into the local community. The Trevose-based organization recently launched MorInvolved, a campaign that will share the talent and energy of its 200-plus employees with nonprofits, causes and charities across the Greater Philadelphia region.

Helping hands: At a special ceremony earlier this month, StoneMor launched its MorInvolved campaign to encourage its employees to volunteer their time to local nonprofits and charities. SAMANTHA BAMBINO / TIMES PHOTO

In a special ceremony earlier this month at StoneMor’s 3600 Horizon Blvd. headquarters, dozens of employees took a break from the busy work day to learn more about this opportunity…and munch on a cupcake or two.

Kicking things off was Lindsay Granson, vice president of marketing, who explained what MorInvolved, the first program of its kind at StoneMor, entails. The hope is that after a successful launch at the Trevose office, the entire organization will adopt it.

“We’re trying to change the face of the company,” she stated to her audience.

The sole mission of MorInvolved is to build up local communities through employee support of charities that already help so many in the area. The public-spirited outreach program is designed to foster involvement as well as awareness of community needs. Employees are also able to expand their horizons beyond the day-to-day job duties of working with funeral homes and cemeteries.

“Through MorInvolved, we’re ready to get to work,” said StoneMor CEO R. Paul Grady. “Our goal is to enrich the tremendous organizations and charities that strengthen our communities in southeastern Pennsylvania. We’re very fortunate to have them, and StoneMor looks forward to partnering to advance their many great causes.”

Making a difference: After a brief presentation, attendees had the chance to speak with participating organizations including Women’s Humane Society. SAMANTHA BAMBINO / TIMES PHOTO

Employees will receive MorInvolved communication each month outlining which charities the company is partnering with at that time. According to Granson, they’re able to participate in as many or as few as they wish, and are also able to suggest charities that are close to their heart. Several representatives from various organizations wishing to take on StoneMor volunteers then gave brief descriptions of what their causes are all about.

“Cradles to Crayons’ mission is to improve the lives of 300,000 at-risk children in our region who live in poverty,” said Molly Krause, development associate with Cradles to Crayons. “We look forward to working with the MorInvolved program to help so many needy children get the resources they need to live happy, productive lives.”

The Alzheimer’s Association had a similar sentiment.

“MorInvolved will be a great addition to our region as we recruit volunteers for our mission of creating a world without Alzheimer’s disease,” said Elaine Griffin, manager of corporate and volunteer engagement for the Alzheimer’s Association. “We’re grateful to StoneMor for their interest and look forward to working closely with their team at our 2017 Philly Walk to End Alzheimer’s on Nov. 11 at Citizen’s Bank Park.”

After Granson’s presentation, the employees were able to speak one-on-one with the representatives to determine where they may want to dedicate their time and get a sense of which causes they’re interested in. These included domestic violence and abuse victims, special needs and disabilities, cancer patients and survivors, active military and veterans, homelessness and animal welfare, just to name a few.

In addition to Cradles to Crayons and the Alzheimer’s Association, organizations present were A Woman’s Place, Big Brothers Big Sisters of America, Muscular Dystrophy Association, Women’s Humane Society, Sunday Breakfast Rescue Mission, American Red Cross, Philabundance and Toys for Tots.

For additional information on MorInvoved, visit facebook.com/MorInvolved••

Samantha Bambino can be reached at sbambino@newspapermediagroup.com